Why integrate sustainability when business is already good?
There is no guarantee that this situation will last - especially in today's turbulent business environment. You therefore need to consider all factors that influence or could influence the success of your company. By integrating sustainability into your organisation, you can further leverage your company's strengths.
By analysing internal processes from a sustainability perspective, you can pinpoint new opportunities and reveal hidden weaknesses.
A transparent sustainability report can enhance your company's image.
Create innovative work platforms
When all stakeholders understand sustainability mainstreaming as a joint learning process (breakthrough projects), innovative work platforms emerge at different levels throughout the organisation.
Secure efficiency gains
New and optimised workflows can increase output without placing an additional burden on staff.
What are the hidden risks in conventional business organisations?
Having no sustainable management concept can have serious consequences.
Negative influence on investor decisions
when a direct competitor has better sustainability ratings
Repayment of subsidies
when corporate decisions are criticised in the press and by politicians
(see Nokia plant closure in Bochum, Germany in spring 2008 www.wikipedia.org).
when suppliers and clients voice their dissatisfaction over impending participations, takeovers, etc. (e.g. takeover of Basic by Schwarz-Gruppe). www.naturkost.de
Severe damage to image
through scandals such as spying on employees or journalists, bribery, etc.
(recent examples: Ikea, Deutsche Telekom, Siemens)
Current trends show that the buying behaviour of end-consumers is influenced by corporate values. Consumers are increasingly prepared to pay more for products manufactured in line with ethical and environmental standards.
LOHAS Study by Ernst & Young (PDF 1,4 MB)